Job Description

Job Description:

-Assist the team in the development of planning, creating and executing the overall digital marketing strategy
-Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display, etc.)
-Manage and maintain the company’s owned media including websites, social media platforms, and email/CRM software
-Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
-Manage social media accounts and handle marketing campaigns
-Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
-Set up conversion, pixel, and event tracking on the website and across various digital platforms
-Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions rate
-Analyze digital marketing analytic reports and share insights with the team to develop optimization plans
-Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
-Oversees targets/plan to and conduct sales/marketing reporting
-Other ad-hoc task as assigned

工作大纲：

-协助团队制定、制定和执行整体数字营销策略
-在广泛的数字营销渠道（SEO、SEM、社交媒体、电子邮件、移动、展示等）开展数字营销活动
-管理和维护公司自有媒体，包括网站、社交媒体平台和电子邮件/ CRM软件
-管理创建相关且引人入胜的数字内容，以发布到各种数字平台上
-管理社交媒体帐户并处理营销活动
-管理数字广告活动（SEM、展示、社交、程序化）
-在网站和各种数字平台上设置转化、像素和事件跟踪
-对市场趋势、品牌受众和竞争对手以及端到端消费者旅程进行研究，以提高参与度和转化率
-分析数字营销分析报告并与团队分享见解以制定优化计划
-随时了解新兴的数字工具和平台、数字营销趋势、新技术，并与团队其他成员分享见解
-监督目标/计划并进行销售/营销报告
-其他分配的临时任务

Internship Requirements

Job Requirement:

-Possessed both critical and creative thinking skills
-Proficiency in creative writing
-Strong understanding of social media best practices including Xiao Hong Shu
-Possessed good knowledge in digital tools with hands on experience in SEM,
SEO, display, social, email, google analytic, programmatic advertising, etc.
-Ability to work independently in a fast-paced environment and manage multiple projects simultaneously
-A strong team player to be able to collaborate with different internal and external parties to accomplished the identified objectives
-Ability to conduct market analysis, use various information platforms to obtain industry data, conduct customer analysis, and target the correct audience & market effectively
-Excellent communication and organizational skills

要求：
- 具备批判性和创造性思维能力
- 擅长创意写作
- 对社交媒体最佳实践有深入理解，包括小红书
- 熟悉数字工具，在 SEM、SEO、展示、社交、电子邮件、谷歌分析、程序化广告等方面有实践经验
- 能够在快节奏的环境中独立工作并同时管理多个项目
- 具有强大的团队合作精神，能够与不同的内部和外部各方合作以实现既定目标
- 能够进行市场分析，使用各种信息平台获取行业数据，进行客户分析，并有效地瞄准正确的受众和市场
- 出色的沟通和组织能力

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