App Marketing Assistant, International Business Unit, Shanghai

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Internship Period
1 October 2023 - 31 December 2024
Industry
E-commerce, Internet & Online
Education Level(s)
University, Young Working Adults
Location
Shanghai, Shanghai
No. of Opening(s)
1
Stipend
CNY 4001-5000
Apply by
24 October 2024

Job Description

*This position is opening throughout the year.

1. Assist the display ads team in researching target markets, consumer behavior, and media trends to identify strategic advertising opportunities;
2. Conduct thorough market and competitive analysis to evaluate media options and identify cost-effective solutions;
3. Collaborate with media managers to develop media plans and proposals tailored to different objectives, budget, and target audience;
4. Coordinate with creative teams to ensure that campaign objectives and creative assets align with media plans;
5. Monitor and manage media schedules, ensuring timely delivery of advertising materials;
6. Prepare regular reports on campaign performance, including key metrics, budget utilization, and recommendations for improvement;
7. Stay updated on industry trends, emerging media platforms, and innovative advertising techniques.


Internship Requirements

1. No professional background restriction, but candidates with product operation experience and basic knowledge of app marketing are preferred; candidates with interest in the tourism and technology industries are also preferred;
2. Candidates should have excellent written and oral communication skills in both Mandarin and English; candidates with proficiency in a minor language and cross-cultural background are preferred;
3. Candidates should have strong abilities in information gathering, summarization, and analysis, as well as basic skills in copywriting and data analysis;
4. Candidates should be good learners, self-motivated, optimistic, good communicators, and willing to take on challenges;
5. The duration of internship will be no less than 3 months.


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About the Company

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

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